Is This The World’s Smartest Business Card?

I recently read an article that showcased 30 of the most creative business cards ever. The piece on boredpanda.com opened by stating that “A good business card definitely won’t ensure your success but it sure can help”; it then paraded images of the 30 clever card designs that either represent a profession in some aesthetic…

6 Pieces of Advice for Successful Writing

I’ve met lots of other creatives and writers since becoming a freelance copywriter 8 years ago; during that time, I have shared experiences with many of them and gathered some pearls of wisdom. Here are a few pieces of advice – along with some tips on how to apply them to your own writing.  …

Content is King: Your Content Strategy is The King-maker

If you’re producing content in order to raise awareness and visibility of your brand, or to engage your audience and convert prospects into customers, the key to success is to plan your content marketing strategy. Planned and executed correctly, your content strategy is an effective vehicle for calling your prospects to action across a variety…

Why Adding a Blog is So Important to Your Business Website

Maintaining a blog is a real asset to every business website; if you’re a busy owner/manager that doesn’t have the time to produce a blog, get someone else to write one for you – you’ll be glad you did. A sure-fire way to be seen. Whether you’re building a new website or updating your existing online presence,…

How An Old Dog Learned Some New Tricks From a Young Pup

As my son completes his advertising studies at university – I look back at just how much I have learned from him over the past three years. Since September 2011, my son Connor, has been studying Advertising & Brand Communication (ABC) at UCA, Farnham; this summer, he leaves with a BA degree, hoping to get a place with an…