Why Quality Content is More Important Than SEO

Specialists in SEO (and there are many out there), will boost your online presence and “get” your site onto the first results page on Google (and other search engines, remember them?). That’s what they do and they follow proven rules to guarantee results every time. Not any more! Since Google changed their Panda and Penguin algorithms, (keyword metrics), SEO now…

Stepping Up to the (Boiler) Plate

I’ve recently been engaged to work on a marketing “big picture” for a software vendor that develops applications for energy management and have been tasked with producing their boiler-plate. In the context of marketing and PR, a boilerplate is a company’s standard corporate description that is often found on the About Us page of a…

Is This The World’s Smartest Business Card?

I recently read an article that showcased 30 of the most creative business cards ever. The piece on boredpanda.com opened by stating that “A good business card definitely won’t ensure your success but it sure can help”; it then paraded images of the 30 clever card designs that either represent a profession in some aesthetic…

6 Pieces of Advice for Successful Writing

I’ve met lots of other creatives and writers since becoming a freelance copywriter 8 years ago; during that time, I have shared experiences with many of them and gathered some pearls of wisdom. Here are a few pieces of advice – along with some tips on how to apply them to your own writing.  …

Content is King: Your Content Strategy is The King-maker

If you’re producing content in order to raise awareness and visibility of your brand, or to engage your audience and convert prospects into customers, the key to success is to plan your content marketing strategy. Planned and executed correctly, your content strategy is an effective vehicle for calling your prospects to action across a variety…