“So what so newsworthy about the clients’ new contract? Is it their largest contract ever? Does it represent significant growth for the client and/or the industry as a whole? Does it highlight a specific product, service or accreditation that the client wants to promote, what driver or challenge does the new contract provide for?
Can I have all relevant product details, should I name who awarded the contract? How does the client feel about it and can I get a quote from them?
Does the contract mean that the client will be recruiting? Will target readers empathise with the subject, be impressed by the outcome or respond as a result?”
Once I have all the information I need to create a newsworthy press release, I can then quickly produce a 300 word item that will appeal to readers, interest them, stir their desire and, (hopefully) cause them to act.
Do you have some news that you’d like customers, partners and the public to know about?