Are You Contemporarily Aware?

The average adult’s attention span in 2015 is reported to be somewhere between 5 and 9 seconds. Hungry for quick-fix updates, we check our mobiles hundreds of times a day. This means that copy is shorter, ads are more urgent and most advertisers don’t even have time to tell whole stories before viewers click away…

Setting the tone – from start to FINISH

How much emphasis a brand is willing to place on their particular tone of voice is important but is, sadly, often overlooked. Producing ads that inspire and compel you to act is one thing; but to embed that same personality right the way through all customer communications is quite another. Brand logos, brand colours and other…

Why Quality Content is More Important Than SEO

Specialists in SEO (and there are many out there), will boost your online presence and “get” your site onto the first results page on Google (and other search engines, remember them?). That’s what they do and they follow proven rules to guarantee results every time. Not any more! Since Google changed their Panda and Penguin algorithms, (keyword metrics), SEO now…

Stepping Up to the (Boiler) Plate

I’ve recently been engaged to work on a marketing “big picture” for a software vendor that develops applications for energy management and have been tasked with producing their boiler-plate. In the context of marketing and PR, a boilerplate is a company’s standard corporate description that is often found on the About Us page of a…

Is This The World’s Smartest Business Card?

I recently read an article that showcased 30 of the most creative business cards ever. The piece on boredpanda.com opened by stating that “A good business card definitely won’t ensure your success but it sure can help”; it then paraded images of the 30 clever card designs that either represent a profession in some aesthetic…

6 Pieces of Advice for Successful Writing

I’ve met lots of other creatives and writers since becoming a freelance copywriter 8 years ago; during that time, I have shared experiences with many of them and gathered some pearls of wisdom. Here are a few pieces of advice – along with some tips on how to apply them to your own writing.  …