In response to daily briefs set by “Bank of Creativity”, I produce short, advertising copy concepts. These briefs can be for anything and the subjects they set are quite often, pretty obscure.
The brief: create an ad for blenders. The ad was led by the copy “mix and blend” and used the Kenwood brand as they produce both mixing consoles for DJs and domestic blenders. Winner
Brief: To create a poster with image and headline that celebrated the retirement of FA & FIFA referee, Howard Webb: Winner.
Brief: advertise strawberries.
The brief: Create an ad for mussels. I reviewed several images and featured the opened shell that resembles a heart. I considered I “heart” mussels but chose to go with the T-shirt. Winner
The brief: Create an ad for barbecues. I recently bought one (similar to the model shown), from B&Q. A simple play on the logo brought me here.
The brief: Create an ad for business cards. Having just completed the UX copy for an online business card exchange, I understand that exchanging contact details to make connections is by far the most important objective. No card, no contact exchange.
The brief: Create an ad for moustaches. I chose some iconic moustachios and found images of them without their facial fur; imagining each of them without their moustache inspired the endline. WInner
The brief: to advertise Fridays and incorporate the Fresh Awards logo. I chose to represent the week as a graph, indicating Friday as the most popular day. Winner
The brief: To advertise air conditioning. I took the Wella logo and incorporated an air-con icon. A quick edit to the endline brought me here.
The brief: Advertise air conditioning. This copy led concept plays on the well know saying from 1967, made famous by Timothy Leary – Turn On, Tune In, Drop Out. Enough said.