July 2014

Managing Workloads – How ASI Cloud Delivers Full Agility to ISVs

Published on July 28, 2014 written for ASI Cloud

Fully agile, on-demand workload management, business intelligence analytics, software monetisation and application lifecycle management all have one thing in common.

They are all key, service features that form part of the ASI Cloud next generation cloud and hosting infrastructure solution; that accelerates and simplifies cloud enablement for ISV’s, helping them extend reach, improve revenues & grow profits.

ASI will be launching its Next Generation Cloud and Hosting infrastructure this July. Developed and built alongside technology experts from Microsoft, Citrix, IBM and Arrow ECS, ASI Cloud has been designed to make any or all of these major service features available to ISVs and IT Buyers. Bringing such functionality together is a differentiator that ASI believes is vital to delivering comprehensive cloud-enablement support for a growing list of ISVs and software partners. Many ISVs are looking to transition their business models in line with the huge demand from IT buyers for technologies on a SaaS basis.

Available as a single source from the ASI Cloudbank ecosystem, this combination of application lifecycle management, software monetisation, business intelligence analytics and on-demand workload management is unique in the CSP space, and together, they offer ISVs an ideal opportunity to enter the cloud market with minimum overhead and maximum time/cost efficiency. The portal brings global vendors, ISV’s and channel partners together to deliver complementary, integrated cloud apps and bundles straight to IT customers and end users.

Over the next few weeks, in the run up to the launch of ASI Cloud, we will be looking at how each of these service features will help ISVs maximise the benefits of entering the cloud market, whilst delivering the best possible customer experience. Previously, we looked at how ASI Cloud will provide ISVs with comprehensive Business Intelligence through analytics: here we look at how the ASI Cloud solution offers: Fully agile on-demand compute & workload management

ASI Cloud leverages its’ own secure cloud hosting infrastructure and utilises the Microsoft Azure platform and the powerful bare metal or flexible virtual server instances delivered by IBM’s Softlayer cloud. By provisioning workloads across these platforms, ASI Cloud empowers dev-ops (development and operations) departments, IT professionals and ISVs with a totally agile, scalable hybrid cloud proposition that assists in the development, deployment and delivery of cloud-ready applications – with no long-term commitments, and billed on monthly or even hourly terms.

Developers often require resources on-demand and the ASI Cloud solution can provide secure, isolated virtual servers at anytime, that can be online in as little as 15 minutes; all API driven through a single control point within IBM’s VMControl technology, ASI Cloud can also provision bare metal servers within 2 – 4 hours to ISVs that require complete infrastructure control, and the ability to seamlessly move images between bare metal servers and virtual servers on demand.

The DNA of cloud applications is very different to that of traditional on-premise software and so is the need for handling peaks in demand. Unlike conventional applications, whereby expensive (and often) wasteful data-centres require the capacity to support the maximum loads, provision for the number of running instances of a cloud application can be changed seamlessly, in real-time to handle such peaks.

By their very nature, SaaS applications must be more reliable than those implemented on-premise; any failures or disruption to service will affect multiple customers and ASI Cloud utilises the Azure fabric to monitor every instance of an application and maintains continuous availability by failing over to another instance (or even another machine), if service is lost. ASI Cloud can also utilise Azure to enable in-play upgrades of SaaS applications. The ASI Cloud workload management solution also incorporates the virtualization management features of IBM’s Flex System, enabling ISVs to utilise computing resources fully, deploy new workloads rapidly, monitor resource consumption, and maintain the availability of workloads that can be automated through administrator-defined policies.

Nick Davies, Sales Director, ASI Cloud “Our aim when designing the ASI Cloud infrastructure was to deliver a true hybrid cloud solution for three markets: business IT consumers that want to take advantage of the scalability and cost efficiencies of the cloud,  IT resellers  that need to offer differentiated high value cloud services alongside their traditional offerings and software developers, vendors and ISVs that need the agility and flexibility to develop and deliver cloud-ready applications. The ASI Cloud infrastructure supports them all: managing workloads of end customers running private clouds (either on-premise or hosted), delivering  virtual private or true public, multi-tenant cloud platforms to CSPs, or provisioning high and low value, low/high compute or workloads to ISVs.”

Are you planning to develop new SaaS versions of your applications?

Do you need an instant, cost-efficient infrastructure for upgrading your SaaS apps?

Having trouble managing workloads for your development cycle?

Customising Software Licences to Suit You

Published on July 10, 2014, written for ASI Cloud

Question: What do software monetisation, application lifecycle management, business intelligence analytics and on-demand workload management all have in common?

Answer: They are all key, service features that form part of the ASI Cloud next generation cloud and hosting infrastructure solution; that accelerates and simplifies cloud enablement for ISV’s, helping them extend reach, improve revenues & grow profits.

 

ASI will be launching its Next Generation Cloud and Hosting infrastructure this July. Developed and built alongside technology experts from Microsoft, Citrix, IBM and Arrow ECS, ASI Cloud has been designed to make any or all of these major service features available to ISVs and IT Buyers. Bringing such functionality together is a differentiator that ASI believes is vital to delivering comprehensive cloud-enablement support for a growing list of ISVs and software partners. Many ISVs are looking to transition their business models in line with the huge demand from IT buyers for technologies on a SaaS basis.

Available as a single source from the ASI Cloudbank ecosystem, this combination of application lifecycle management, software monetisation, business intelligence analytics and on-demand workload management is unique in the CSP space, and together, they offer ISVs an ideal opportunity to enter the cloud market with minimum overhead and maximum time/cost efficiency. The portal brings global vendors, ISV’s and channel partners together to deliver complementary, integrated cloud apps and bundles straight to IT customers and end users.

Over the next few weeks, in the run up to the launch of ASI Cloud, we will be looking at how each of these service features will help ISVs maximise the benefits of entering the cloud market, whilst delivering the best possible customer experience. Previously, we looked at how ASI Cloud will provide ISVs with the perfect application lifecycle management platform; here, we look at how the ASI Cloud solution enables: Monetisation, based on feature utilisation & entitlement.

Due to the massive growth in cloud services, the way in which software is packaged, purchased and paid for has largely transformed.  Many software users are increasingly opting for licencing models that customise software packages to suit them, and the benefit in value for money to business customers means that the demand for usage-based licencing has seen a massive increase. Whether applications are cloud-based or implemented on-premise, an ever-growing number of business software users are choosing to pay for only the software they actually rely on.

Meeting the demand for SaaS

According to SafeNet, 80% of enterprise organizations are ready to purchase software as a service but less than 20% of software publishers currently offer SaaS applications. It can take ISVs as long as three years to make the transition from delivering on-premise only applications, and the software industry is in danger of falling behind demand from consumers- it is time to plan for the move and soon!

Therein lays a challenge for ISVs that wish to enter the cloud market – how to make sure that their cloud-based software products can meet the unique needs of each customer, to develop a profitable, sustainable cloud-business.  In order to maximise the profitability of their intellectual property, ISV’s business strategies must consider each aspect of software monetisation – licence packaging, access control, management, and utilisation monitoring.

Doing it once; doing it right

A growing number of ISVs are expanding their cloud business and the ASI Cloud Software Partner programdelivers a variety of measures to help them realise the immense potential of moving away from the traditional physical media and licence pack offering, to a fully utilisation-based model; benefiting both themselves and their customers.

To manage how their software can be packaged and to optimise each customer experience, Independent software vendors (ISVs) first need to understand exactly how the features of their products are being used – to a granular level. The licencing and entitlement solution for true monetisation is designed to provide ISVs with total visibility via data-driven insights that enable consumption based pricing options with real-time analytics/reporting that help ISV to react to market dynamics and changing customer needs. Cloud licencing is a service feature that is provided as a solution in the cloud; integrated into software products it allows for user-centric licensing, allowing users to access software from any of their devices and Virtual Machines. This type of protection is ideal for ISVs that want to deliver automatic and immediate licence enablement, improved usage-tracking and after-sale business model opportunities.

ISVs benefit from the protection they deserve and the visibility they require to be responsive to market needs while being assured of licence compliance; customers can leverage all of the advantages SaaS provides – value, accessibility and that make sense along with being up-to-date.

Nick Davies, Sales Director, ASI Cloud “Software vendors are looking at ways to expand their cloud go-to-market activity in greater numbers every day;  ISVs all want to know which licencing model is right for their businesses and how to optimise their offerings for the best customer experience,”

“Because our licencing and entitlement solution tracks usage at a granular level and can adapt on-demand to meet changes in market demand, we can help ISVs bridge the gap while software packaging is transformed to meet consumer needs; adding protection and functionality for them at the same time – in an all-in-one solution.”

In our next blog, we will be looking at how the ASI Cloud Business Intelligence solution will assist large and small businesses to augment disparate data sources into a single view, helping analysts to identify trends and opportunities that will derive value in cost efficiency and competitive advantage.

 

Peter Stephen is a Surrey based freelance creative and marketing copywriter – to hire, call 07917 36 01 01 or email peter.stephen@astutecopy.co.uk

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