September 2014

Global Cloud Vendors or Local Cloud Partners; Which is Best?

Published on September 30, 2014, written by Peter Stephen for ASI Cloud

Amazon’s Web Services (AWS) and Microsoft’s Azure are the big boys in the cloud computing sector, but these aren’t necessarily the best option when choosing an IaaS or PaaS provider

AWS and Azure dominate the on-demand compute/storage/management market; but how do these Global Cloud Vendor heavyweights compare to independent, platform agnostic Hosting and Cloud Service Providers in terms of value and flexibility?

AWS is an umbrella offering, including various branded IaaS and PaaS solutions that centre upon Elastic Compute Cloud (EC2), the Elastic Beanstalk application management PaaS and the almost unlimited Simple Storage Service (S3).

With Azure, Microsoft has developed an Enterprise, business grade, feature-rich infrastructure service (IaaS) to rival Amazon’s offerings that originated in the consumer/pro-sumer marketplace. In fact, Azure has a march on AWS in the enterprise market, particularly as it offers ZRS (Zone Redundant Storage), an option for fail-over across distributed data centres and Hybrid identity management within their Enterprise Mobility Suite.

Azure has achieved further market-grab, as developers and ISVs that require a simple, on-demand test environment for batch processing applications, can now choose the basic Azure platform PaaS. Obviously, the Azure platform provides better integration and hosting options for Windows-based development than AWS, with full support for .Net and other programming tools, such as Visual Studio, VB and so on.

Both the AWS and Azure free-tier clouds are a great way for many businesses to get started in the cloud and for the mature cloud consumer, both Amazon and Microsoft offering usage plans (AWS Reserved Instances and Azure Commitment plans), which are based on expected usage, (such as low, medium or high).

It’s extremely difficult to compare AWS and Azure in terms of pricing and performance as their compute, storage, database, traffic and management offerings vary and differ so widely – although Azure provides better interoperability with Microsoft Apps, and end-to-end support for Oracle. However, in terms of flexibility, choice and value, there is another option for enterprise-scale businesses, SMBs and developers; the independent CSP.

Unlike Global Vendors that operate on massive volume and wafer-thin margins, and that seek to capture as much market-share as possible, the CSP (cloud service provider) or Value Added Cloud Managed Service Provider (CMSP), operates more as a trusted cloud partner. The CSP/CMSP recognises that ISVs, IT buyers and resellers (looking to add cloud services to their traditional products), often require an aggregate of all that private, public and hybrid clouds have to offer. In order to build solutions that provide for today and tomorrow, ISVs also require the greater availability of technical resources and more flexible charges and billing that a cloud enablement partner can offer.

As an aggregator and with a single dashboard for managing multiple cloud infrastructures, platforms, applications and solutions, the CSP/CMSP offers such business support and is more agile in adapting to the needs of their partners. They can also offer sufficient capability to compete with the heavyweights by providing scalable, corporate-grade services that are competitive in regard to both performance and price.  And with many such providers having been born-in-the-cloud, their value lays in extensive knowledge of which IaaS, PaaS and SaaS options offer the most seamless, easy to customise solutions, along with a wider range of commitments that are designed to suit each customer’s unique demands.

Some, even offer ISVs a rich combination of cloud services such as software monetisation, application lifecycle management, business intelligence analytics, and on-demand workload management that are designed to accelerate and simplify cloud enablement for resellers and ISV’s, helping them to extend their reach, increase revenues & grow profits.

Accelerating Digital Commerce; Adding Greater Value.

Published on September 15, 2014, written by Peter Stephen for ASI Cloud

ASI Cloud enables Software Partners to access more services, reach new markets and build greater revenue opportunities.


Software developers and ISV’s that have been hosting with ASI Cloud have been able to take advantage of the changing IT landscape by gaining instant access to cloud application lifecycle management & enablement, through the ASI Cloud software partner program.  To further support the ISV community and to add even greater value to our strategies for cloud enablement, ASI Cloud has now forged a strategic partnership with Avangate,specialists in global commerce solutions for software companies.

Avangate is a leading cloud commerce provider, offering a complete tool set for successfully selling software and online services to individual customers that deliver customer-centric, digital commerce solutions.

ASI Cloud Software Partners will be able to leverage our partnership with Avangate, to instantly gain access to an even wider range of services. Through the ASI Cloudbank ecosystem ASI Cloud & its Software Partners can create localized e-stores to get to market swiftly and improve conversion rates as the result of an enhanced experience. In addition to this, they will be able to take advantage of a set of ready-made marketing resources and ecommerce programs designed to provide a rapid time to market and greater revenue opportunities.

This means that in addition to aligning products, solutions and services with the core offerings of others in the partner community and gaining access to resellers with customers that require private cloud or public cloud, hosted or hybrid solutions, vendors can now access a range of self-service controls and rich feature sets to quickly define and optimise the customer purchase experience across various touch-points.

The solution for software companies provides support for local currencies, languages and payment methods out-of-the-box. Other key features that help ISV’s to establish and grow worldwide revenues include the ability to track and optimise shopping carts and purchase flows, and to handle risk/fraud, tax and VAT.

Nick Davies, Sales & Marketing Director, ASI Cloud “Incorporating this set of services into the ASI Cloudbank eco-system allows ASI Cloud to add even further value to our growing community of software partners. To help ISV accelerate their online sales, ASI is making our partners’ software available through the Avangate affiliate program in a SaaS model; offering them access to new regions, territories and previously untapped markets”.


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